BE AN ADVOCATE
Read as much as you can about the global water crisis. As a fundraiser, you’ll be standing in as the expert on both the problems and solutions at hand. You can learn these facts by visiting watermission.org/global-water-crisis.

PICK A LOCATION
Pick a location that receives plenty of foot traffic. Pedestrians get thirsty so follow their footsteps! Finding or bringing some form of shade is helpful, too. You’ll want to be protected from the elements to stay energized. But always consult a parent or guardian on a safe place first before setting up.

ADVERTISE
Print out our premade flyers in the resource section above. Handmade signs also add a personalized touch, so get out your crayons and markers and invite other kids to help! It’ll help them feel included, empowered, and in charge. Be sure to make signs that prompt people to
ask about the global water crisis. Here are a few ideas:

• Thirsty? Imagine if you had to walk three miles for a drink.
• Buy lemonade. Give water.
• Lemonade for water! Every glass sold supports safe water projects around the world!

BE SOCIAL
Ask your parents to use their social media platforms to let family and friends know about your fundraiser. Include the date, time, location, and purpose of your lemonade stand. Emphasize that those who can’t stop by can make donations in advance or pledge an amount on the
day of the event. Posting throughout the week builds momentum, especially if you’re posting facts about the global water crisis, and posting while the fundraiser takes place encourages people to stop by or give online.

You can download our social-friendly images in the resource section above. Be sure to also tag @watermission to share the love!

OFFER MANY WAYS TO GIVE AND SHARE LOVE
In addition to accepting cash donations, we recommend having a box or jar for cash, a tablet or smartphone for online donations, and a small card with our address (1150 Molly Greene Way, Bldg. 1605, N. Charleston, SC, 29405) for those who want to mail checks. Not setting a price for your lemonade will also allow your patrons to give what they can–whether it’s $1 or $100!

CONNECT THEIR GENEROSITY WITH THE IMPACT
Most people do not know the exact value of a glass of water. But if you tell them how much it costs to provide safe water to someone in need, they are likely to give that amount as opposed to just emptying their pockets of spare change. Here are a few key facts:

• Approximately $50 brings safe water to one person.
• Approximately $100 brings safe water to a young mother raising her child.
• Approximately $150 brings safe water to three people.
• Approximately $250 brings safe water to a family of five.

THANK YOU GOES A LONG WAY
Posting a thank-you on social media, or handing out small thank-you notes, lets your patrons know you appreciate them. It also presents opportunities for future conversations–perhaps they’ll display their notes at the office or repost your photos and pique someone’s interest!